simply better™: new Fantech look and message
Starting today, we are updating the Fantech brand, which represents a significant shift in Fantech's overall vision, look and message.
For more than 2 decades, we have been researching, designing and bringing to market “ventilation solutions” that ensure better indoor air quality in the buildings where we live and work. We have announced today that we have launched a rebrand of the Fantech brand. The rebrand initiative includes a new visual identity and a new tagline, simply better™.
“At this milestone, we’re renewing our brand promise, and we’re raising a new brand standard that brings this promise to life,” says Rick Caldwell, Director of Marketing, Systemair / Fantech. “Our new branding speaks to our core principles as a company dedicated to the HVAC/R industry. With the combination of our innovative ventilation solutions, our knowledgeable team of experts, and our well-established best practices, we are able to deliver high-quality standardized ventilation products that are simple, robust and easy to choose, install, maintain and use.”
The brand’s new logo and typeface set it apart from competitors and reflect its unique blend of sophistication, efficiency, and friendliness. A round, dynamic shape symbolizes air in movement, which is abstracted from a rotating fan wheel. Composed of a number of individual elements that form a strong, single and compact unit. Just like the individual brands and locations of the Systemair Group, as well as, the large scope of the Systemair product portfolio.